The Pakistan Restaurants Unity Association (PRU) was founded with a mission to become the voice of employers, employees, hospitality industry professionals, and related service providers, uniting and uplifting Pakistan’s restaurant and hospitality sector. Supporting a diverse range of food businesses—from street vendors to renowned restaurant chains—PRU is dedicated to championing the rights and needs of restaurant owners, chefs, employees, and everyone involved in Pakistan’s vibrant food culture. Through proactive government representation and lobbying, PRU has established itself as a powerful advocate for the industry.

PRU’s journey began in one of the most challenging times for the restaurant and hospitality sector—the COVID-19 pandemic. During a period marked by widespread closures and job losses, PRU emerged as a critical lifeline. With relentless advocacy and strategic partnerships with government bodies, PRU secured vital support and relief for struggling businesses, enabling many restaurants and hospitality businesses to navigate the crisis, recover, and come back even stronger.

In addition to supporting the industry locally, PRU is committed to promoting Pakistani cuisine on a global scale and positioning Pakistan as a destination for food tourism. By fostering international collaborations and showcasing Pakistan’s unique culinary heritage, PRU aims to make Pakistani cuisine known and celebrated worldwide.

Over the years, PRU has grown to become a cornerstone of support, driving growth, innovation, and unity across Pakistan’s restaurant and hospitality industry. By providing a platform for collaboration, access to essential resources, and a voice in policy-making, PRU ensures that all businesses, regardless of size, have the opportunity to thrive. PRU continues to empower Pakistan’s restaurant and hospitality community, fostering a sustainable and prosperous future for the industry.